Immersive Journalism and Artificial Intelligence (AI) for Resilient Societies: Digital Innovation for Sustainable Media Futures
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Purpose: This study explores the transformative role of immersive journalism and artificial intelligence (AI) in shaping resilient, inclusive, and sustainable media ecosystems. It investigates how these technologies contribute to democratic communication, crisis response, and civic engagement, while addressing the ethical and infrastructural challenges that accompany their integration into journalism.
Design/Methodology/Approach: The research employed a qualitative, multi-method design combining case studies of EU- and NATO-funded immersive journalism (XR) projects, semi-structured expert interviews, and policy document analysis. This triangulation enabled a comprehensive understanding of the technological, ethical, and pedagogical dimensions of immersive and AI-enhanced journalism. Data were analyzed thematically through NVivo to identify patterns related to media innovation, algorithmic governance, and sustainability.
Findings: Results reveal that immersive storytelling enhances empathy, audience engagement, and civic participation in crisis and peacebuilding contexts. AI-driven tools support multilingual communication, misinformation detection, and real-time news production, reinforcing journalistic responsiveness. However, challenges persist regarding algorithmic bias, digital inequality, and the concentration of innovation in the Global North. The study highlights the need for immersive literacy, algorithmic accountability, and ethical journalism education to ensure equitable access and responsible use of emerging technologies.
Practical Implications: Media organizations and educational institutions must prioritize critical AI ethics training, interdisciplinary collaboration, and inclusive innovation policies to align immersive and AI journalism with Sustainable Development Goals (SDGs 9 and 16).
Originality/Value: This research bridges media innovation and sustainability studies, offering new insights into how immersive and AI technologies can strengthen democratic resilience and ethical communication in an increasingly digital society.
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